Who What Wear

May 2026

In this evocative feature for Who What Wear, actress Maude Apatow transforms into a canvas for high-fashion experimentation, bridging the gap between classic editorial portraiture and surrealist fine art. Across a series of meticulously composed visuals, Apatow navigates an aesthetic landscape that feels both grounded and otherworldly. The project leans into the tension between vibrant, color-blocked ensembles—characterized by sharp reds, electric yellows, and deep purples—and the organic, slightly muted backdrop of lush gardens and secluded ponds. Fashion editor and stylist Carolina Orrico masterfully orchestrates these looks, pairing structured crochet sets and sculptural headpieces with delicate, avant-garde details like lace veils and voluminous ruffled hemlines. The execution benefits from a sophisticated blend of natural light and controlled studio strobe, creating a cinematic atmosphere that highlights intricate garment textures and the interplay of shadow. With hair styling by Rena Calhoun and makeup artistry by Alexandra French, Apatow’s look is kept sleek and focused, allowing the dramatic silhouettes to take center stage. By integrating techniques such as motion blur and ethereal floral overlays, the imagery evolves beyond traditional fashion photography into a curated, dreamlike exploration of contemporary style. The result is a refined, high-fashion editorial that remains tactile and immersive, proving that Apatow is as much an architectural presence as she is a performer.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion