Who What Wear
The Reinvention of Kylie Jenner
Aug 2026
In a striking editorial feature for Who What Wear, The Reinvention of Kylie Jenner serves as a masterclass in modern celebrity portraiture, shifting away from traditional glitz to embrace a raw, cinematic narrative. Through the visionary lens of photographer Aidan Zamiri, the project leans into a 1990s-inspired aesthetic that masterfully balances high-fashion polish with a gritty, analogue soul. The imagery is defined by its tactile layers, utilizing heavy film grain, Super 8 and 16mm textures, and deliberate lo-fi techniques to construct a moody, enigmatic visual landscape. Styling by Alexandra and Mackenzie Grandquist punctuates these frames with sharp, textured silhouettes—from ornate faux fur to sheer mesh overlays—that provide a sophisticated contrast to the experimental production design. The editorial oscillates between surreal projection-mapped backdrops and intimate, low-key lighting, effectively humanizing a global icon through a series of polished yet deconstructed portraits. With meticulous attention to detail provided by hair stylist Iggy Rosales, makeup artist Ariel Tejada, and manicurist Zola Ganzorigt, the collaboration transforms the studio environment into a voyeuristic set piece. By integrating digital visual effects with authentic live-action techniques, this luxury fashion project challenges conventional beauty norms, positioning the subject as both a high-fashion canvas and a living, breathing participant in a sophisticated, multi-layered visual story.
Editorial, Cinematic
Live-action Technique
Luxury Fashion Houses, Fashion
