Westfield

Westfield · Pearls 30"

Westfield reimagines the intersection of high-end accessories and urban exploration in their latest campaign, Pearls 30, a project that skillfully blends fashion editorial sensibilities with fantastical, surrealist visuals. In this cinematic commercial, the narrative follows a young man and woman as they navigate a gritty urban environment, encountering oversized, dreamlike sculptures encrusted with radiant pearls and diamonds that cling to rooftops and elevators. The execution relies on a sophisticated live-action technique, seamlessly integrated with high-end VFX and visual effects to ground these whimsical creatures within a tangible, everyday setting. By juxtaposing contemporary, minimalist styling against the opulent, surreal imagery, the campaign elevates standard bag and accessory marketing into a polished, high-concept experience. The bright, natural lighting palette captures the clean aesthetic of the garments, while the judicious use of slow motion underscores the ethereal, gravity-defying nature of the pearl-adorned installations. Through the creative production work of Apparition Media, the brand successfully positions their collection as a luxury essential for the modern, playful adventurer. This project eschews traditional retail tropes, opting instead to build a vivid, surreal world that leaves a lasting impression, proving that even the most grounded retail landscape can become a canvas for bold, avant-garde storytelling that feels both aspirational and deeply rooted in contemporary street style.

Westfield · Creatures of Christmas

Westfield · Dasher

Westfield · Dress up day

Westfield’s 'Dress Up Day' campaign explores the frantic reality of parenting through a humorous lens, centering on a late-night search for school costume inspiration. The spot pivots between domestic moments and a high-production musical sequence, utilizing vibrant red lighting and dramatic staging to elevate a relatable scene of midnight crafting and research. Produced by FINCH with creative work from AKQA Australia, the film uses a cinematic, live-action technique to bridge the gap between mundane stress and theatrical performance. Sound design and original music are provided by Sonar Music and Level Two Music, underscoring the shift between the quiet of the home and the energy of the musical performance.

Westfield · Under my roof

Westfield’s ‘Under my roof’ is a commercial film that explores domestic intimacy through a surreal lens. Developed by agency AKQA Australia with production by FINCH, the piece features a series of dreamlike, interior vignettes that transition between quiet nostalgia and expansive, ethereal environments. The visual narrative, captured with a cinematic aesthetic, centers on the human experience within home settings. It incorporates VFX / visual effects to create floating sequences that emphasize a warm tone. The project utilizes live-action technique alongside post-production world-building to bridge the gap between memory and modern lifestyle.

Westfield · Feels Like Christmas

Westfield’s Feels Like Christmas campaign leans into the intimate, shared rituals of the holiday season. The film centres on the tactile process of gift preparation, highlighting the quiet focus of hands wrapping presents and the candid interactions between family members within a domestic setting. Shot with a documentary-style approach, the work channels a nostalgic atmosphere through warm lighting and soft focus framing. The execution utilizes natural light and a cinematic finish to ground the retail-focused narrative in a relatable, authentic aesthetic.

Westfield · Good Festival