Westfield

Apr 2026

Westfield’s 'Dress Up Day' campaign explores the frantic reality of parenting through a humorous lens, centering on a late-night search for school costume inspiration. The spot pivots between domestic moments and a high-production musical sequence, utilizing vibrant red lighting and dramatic staging to elevate a relatable scene of midnight crafting and research. Produced by FINCH with creative work from AKQA Australia, the film uses a cinematic, live-action technique to bridge the gap between mundane stress and theatrical performance. Sound design and original music are provided by Sonar Music and Level Two Music, underscoring the shift between the quiet of the home and the energy of the musical performance.

Horizontal, Cinematic, Warm

Living Room

TVC / TV Commercial