Westfield: Feels Like Christmas
Brand
Date
Dec 2024
Description
Westfield’s Feels Like Christmas campaign leans into the intimate, shared rituals of the holiday season. The film centres on the tactile process of gift preparation, highlighting the quiet focus of hands wrapping presents and the candid interactions between family members within a domestic setting. Shot with a documentary-style approach, the work channels a nostalgic atmosphere through warm lighting and soft focus framing. The execution utilizes natural light and a cinematic finish to ground the retail-focused narrative in a relatable, authentic aesthetic.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Event
Christmas
Color
Crimson
Chocolate
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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