Westfield
Feels Like Christmas
Brand
ProjectFeels Like Christmas
Date
Dec 2024
Description
Westfield’s ‘Feels Like Christmas’ campaign centers on the intimate rituals of the holiday season. The project captures the tactile process of gift preparation and shared family moments, leaning into a documentary-style approach to retail storytelling. Executed with a focus on warm indoor lighting and natural light, the film uses cinematic framing to establish a nostalgic atmosphere. The production features a live-action technique with an analogue film aesthetic, emphasizing the quiet, human-centric elements of holiday tradition.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Department Stores
Event
Christmas
Color
Crimson
Chocolate
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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