Westfield
Under my roof
Brand
ProjectUnder my roof
Date
Apr 2026
Description
Westfield’s ‘Under my roof’ is a commercial film that explores domestic intimacy through a surreal lens. Developed by agency AKQA Australia with production by FINCH, the piece features a series of dreamlike, interior vignettes that transition between quiet nostalgia and expansive, ethereal environments. The visual narrative, captured with a cinematic aesthetic, centers on the human experience within home settings. It incorporates VFX / visual effects to create floating sequences that emphasize a warm tone. The project utilizes live-action technique alongside post-production world-building to bridge the gap between memory and modern lifestyle.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Big Box Retail
Context
TVC / TV Commercial
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