Wessex Garages
Featured Wessex Garages projects
This week's top Wessex Garages projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wessex Garages · Dacia Duster - April 21 TVC
Wessex Garages showcases the Dacia Duster SUV in this television commercial, transitioning between the vehicle’s presence on wet, nighttime streets and a domestic setting where a couple constructs a scale model. The spot, developed by AdSmart from Sky, balances a cinematic, live-action exterior sequence with warm, intimate indoor lighting to emphasize the vehicle's design. The narrative flows from the car in motion to a tactile, collaborative build process, punctuated by the integration of promotional financing details. The piece leans into a high-contrast visual identity, utilizing both warm and cool palettes to frame the SUV within a lifestyle context.
Wessex Garages · Used Cars July 2023
Wessex Garages shifts its focus to the pre-owned market with this humorous commercial campaign, produced by AdSmart from Sky. The spot leans into a series of comedic vignettes, featuring a central performer cycling through distinct personas—from a scientist with a cardboard rocket to a mechanic and an academic—to highlight the versatility of their used car inventory. Executed with high-contrast monochrome grading, the production utilizes a clean studio aesthetic to maintain focus on the performances. The campaign employs a humorous tone throughout, leveraging a simple, seamless studio background to ground the fast-paced character shifts.
Wessex Garages · EV 2021
Wessex Garages showcases its evolving electric vehicle inventory in the EV 2021 promotional campaign. The spot centers on a driver navigating an interactive studio environment, bridging the transition from traditional automotive experiences to modern electric mobility through live-action technique. The commercial leans into a high-contrast monochrome aesthetic, utilizing desaturated tones and clean studio lighting to define its visual identity. AdSmart from Sky led the creative execution for the project.
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