Wessex Garages
Dacia Duster - April 21 TVC
Brand
ProjectDacia Duster - April 21 TVC
Date
Jan 2025
Description
This television commercial for Wessex Garages features the Dacia Duster in a dual-sequence spot. The film opens with the SUV navigating a nighttime street, utilizing a cinematic live-action technique to capture the vehicle in motion under warm street lighting. The narrative then shifts to an interior setting where two individuals assemble a scale model of the car, establishing a contrast between the exterior motion and the meticulous indoor work. The project, created by AdSmart from Sky, balances these environments through specific lighting choices, integrating promotional financing details as standard for the broadcast format.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Color
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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