Wessex Garages
Used Cars July 2023
Brand
ProjectUsed Cars July 2023
Date
Jan 2025
Description
Wessex Garages shifts its focus to the pre-owned market with this humorous commercial campaign, produced by AdSmart from Sky. The spot leans into a series of comedic vignettes, featuring a central performer cycling through distinct personas—from a scientist with a cardboard rocket to a mechanic and an academic—to highlight the versatility of their used car inventory. Executed with high-contrast monochrome grading, the production utilizes a clean studio aesthetic to maintain focus on the performances. The campaign employs a humorous tone throughout, leveraging a simple, seamless studio background to ground the fast-paced character shifts.
Style
Humorous, Horizontal, Commercial, Monochrome
Industries
Luxury Automotive
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.