Wessex Garages
EV 2021
Brand
ProjectEV 2021
Date
Jan 2025
Description
This promotional spot for Wessex Garages, titled EV 2021, highlights the dealership's range of test drive options for electric vehicles. The narrative centres on a middle-aged protagonist exploring the shift to EV ownership within a controlled, minimalist environment. Produced by AdSmart from Sky, the campaign leans into a clean, high-contrast monochrome aesthetic. The production employs live-action techniques to contrast static studio shots with motion-blurred vehicle sequences, grounding the automotive messaging in a polished, desaturated visual frame.
Style
Horizontal, Commercial, Desaturated, Clean
Industries
Electric / EV
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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