W Korea
Featured W Korea projects
This week's top W Korea projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project W Korea · Gianna Jun x Louis Vuitton
In a sophisticated collaboration for W Korea, legendary actor Jun Ji-hyun joins forces with Louis Vuitton for a high-end fashion editorial that masterfully balances architectural structure with effortless, modern elegance. Photographer Peter Ash Lee captures the essence of this luxury fashion house narrative, utilizing a refined visual language rooted in editorial minimalism. Across the series of portraits, the imagery leans into a clean, monochromatic palette, allowing the intricate details of the monogrammed accessories and textured fabric silhouettes to command full attention. The project effectively utilizes studio strobe and natural light to create sharp, even illumination, heightening the tactile quality of everything from structured white ensembles to plush leather accents. By stripping away extraneous environment, the composition emphasizes the interplay between the subject’s poised presence and the brand's iconic design language. This lifestyle-oriented approach turns each frame into a study of form and texture, where the deliberate use of negative space elevates the commercial aesthetic into something undeniably cinematic. The result is a cohesive, high-impact narrative that feels both timeless and forward-thinking, proving that when the right talent meets masterful lens work, the quietest settings produce the most resonant visual stories in the luxury sector.
Project W Korea · 빛과 그림자의 경계에 선 가을
W Korea presents '빛과 그림자의 경계에 선 가을', an editorial feature showcasing model Hoyong Kim. The project explores themes of contrast and texture, utilizing a mix of studio-based chiaroscuro and natural, desaturated outdoor landscapes to define its visual identity. Photographed by Pakbae with styling by Yejin Lee, the editorial relies on high-contrast techniques, grainy film textures, and moody composition to frame the subject. The work spans diverse settings, from architectural church pews to weathered outdoor paths, maintaining a consistent cinematic and graphic aesthetic throughout.
Project W Korea · Raining
W Korea presents 'Raining,' a fashion editorial feature centered on high-contrast portraiture and experimental aesthetics. Captured by photographer Kim Hee June, the series highlights model Minji Lee through a sequence of layered, water-streaked compositions that emphasize fluid texture and refracted light. Employing direct flash and high-speed freeze techniques, the imagery utilizes the distortion of rain-covered surfaces to frame the subject. Hair styling by Jang Hyeyeon complements the sharp, raw visual style of the editorial.
Project W Korea · High Hopes
High Hopes is a high-fashion editorial story produced for W Korea, featuring a series of striking portraits that explore sculptural silhouettes and avant-garde tailoring. Photographed by Sean and Seng, the project focuses on texture and form, utilizing clean studio lighting and minimalist seamless backgrounds to center the collection of structured, voluminous garments. The editorial stars Kristen McMenamy, whose versatile styling ranges from platinum, slicked-back updos to cropped cuts, paired with bold, dramatic eye makeup by makeup artist Fulvia Farolfi and hair styling by Kalle Eklund. The visuals incorporate a mix of editorial techniques, including high-contrast monochrome, soft light, and graphic composition. Casting for the feature was overseen by Larissa Gunn.
Project W Korea · W Korea August 2025 Covers
W Korea presents a series of covers for its August 2025 issue, featuring model Kristen McMenamy. Photographed by Sean and Seng, the editorial project focuses on a range of high-fashion silhouettes and structural garments, from metallic corsetry to voluminous tulle gowns. The imagery utilizes a clean studio aesthetic to maintain a polished look. Stylist work is accentuated by the makeup artistry of Fulvia Farolfi, who employs dramatic smokey eye techniques, alongside hair styling by Kalle Eklund. Casting for the feature was directed by Larissa Gunn. The project captures varied sartorial concepts, ranging from graphic pinstripe ensembles to avant-garde couture, all rendered against high-key and neutral studio backdrops.
Project W Korea · Charlotte Gainsbourg
W Korea features actor and musician Charlotte Gainsbourg in a multifaceted editorial shoot that traverses both refined classical interiors and weathered outdoor architecture. Photographed by Peter Ash Lee, the series explores high-fashion contrasts through rich textures, utilizing both warm flash and natural light to define the subject. The project captures a series of composed moments where styling plays a central role. Hair styling by Yuji Okuda complements the varied aesthetic, ranging from structured velvet and satin silhouettes to relaxed, layered ensembles. The imagery leans into a nostalgic tone, incorporating elements like checkerboard marble floors and ornate vintage decor to frame the portraiture.
Project W Korea · 여름의 시작을 알리는 엠포리오 아르마니 스윔웨어
W Korea presents a fashion editorial feature showcasing the latest Emporio Armani swimwear collection. Shot on location by photographer Less Kim Tae Kyun, the series utilizes natural light to frame its subjects against a rugged coastal backdrop of sandy beaches and rocky shorelines. The project captures a relaxed, early-summer aesthetic through a series of outdoor lifestyle portraits. With model Hojin Lee at the center of the series, the editorial incorporates an earthy, warm palette and textured elements to highlight the resort-ready garments. Techniques such as analogue-style film aesthetics and editorial styling define the visual language of the shoot.
Project W Korea · Chanel Coco Beach
W Korea presents a fashion editorial series for the Chanel Coco Beach collection, featuring model Song Ah Woo. Captured by photographer Peter Ash Lee, the project explores resort wear through a lens of soft, ambient light and relaxed outdoor settings. The editorial leans into a clean, minimalist aesthetic, balancing the intricate textures of knitwear and quilted accessories with the organic forms of natural foliage and wooden architecture. Throughout the spread, hair stylist Michael Bui frames the imagery with a refined, understated approach. The project uses a mix of warm tones and monochrome techniques, documented in an editorial format that highlights the interplay between luxury fashion pieces and textured still-life arrangements.
Project W Korea · W Korea March 2025 Covers
W Korea presents its March 2025 issue featuring entertainer Lisa across a series of editorial covers. The series leans into a clean, high-fashion aesthetic, utilizing both minimalist white backdrops and textured vintage environments to highlight detailed styling. Photographed by Park Jongha and Peter Ash Lee, the portraiture is defined by bold typography and intricate wardrobe choices, ranging from patterned tweed and feathered accents to detailed accessories. Fashion styling is helmed by Genesis Webb, Jinwoo Choi, Yejin Lee, and Youngjin Kim, with hair styling by Jang Hyeyeon and Park Naejoo, manicures by Juan Alvear, and set design by Hwang Seoin. The issue also features appearances by Gong Yoo and J-Hope.
Project W Korea · 그대 안의 블루
W Korea presents a series of fashion editorials featuring models Heejung Park and Ungho Go. Captured by photographer Hyea W. Kang, the images lean into a minimalist aesthetic, utilizing clean, directional lighting and solid backdrops to elevate the focus on curated luxury accessories. The editorial series centers on the interplay of textures, pairing stark apparel with wristwatches, rings, and fine jewelry. Through editorial techniques and refined composition, the collection maintains a focused approach to styling, emphasizing contemporary silhouettes and accessory-led narratives.
Project W Korea · 어둠과 날카로움의 경계에 선 2025 S/S 맨즈 키룩
W Korea’s 2025 S/S menswear lookbook explores the intersection of precision tailoring and atmospheric lighting. This fashion editorial series employs high-contrast chiaroscuro techniques and clean, studio-based compositions to highlight the seasonal collection's sharp silhouettes and structural garment details. Captured by photographer Hyea W. Kang, the series features models Han Jin Hee and Joji Iwase in a range of environments, spanning minimalist white-background portraits to gritty, natural-light landscapes. Throughout the project, hair styling by Hyunseung Hong integrates textured, gelled, and slicked aesthetics that complement the editorial’s interplay of monochromatic palettes and vivid color accents.
Project W Korea · 2025 S/S 시즌 컬러가 생동하는 이 계절
This fashion editorial for W Korea, titled '2025 S/S 시즌 컬러가 생동하는 이 계절', features model Heejung Park in a series of highly stylized studio compositions. Photographed by Pakbae, the collection leans into a bold primary color palette and graphic silhouettes to explore spring and summer aesthetics. The imagery utilizes clean, high-key lighting to emphasize saturated hues and sharp textures. Throughout the series, Pakbae employs varied compositional techniques, ranging from minimalist white backgrounds to high-contrast architectural settings, to highlight the structural details of the garments. The project leans into a polished, contemporary editorial style that prioritizes vibrant color-blocking and deliberate posing.
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