W Korea: Chanel Coco Beach

Jun 2025

W Korea presents a fashion editorial series for the Chanel Coco Beach collection, featuring model Song Ah Woo. Captured by photographer Peter Ash Lee, the project explores resort wear through a lens of soft, ambient light and relaxed outdoor settings. The editorial leans into a clean, minimalist aesthetic, balancing the intricate textures of knitwear and quilted accessories with the organic forms of natural foliage and wooden architecture. Throughout the spread, hair stylist Michael Bui frames the imagery with a refined, understated approach. The project uses a mix of warm tones and monochrome techniques, documented in an editorial format that highlights the interplay between luxury fashion pieces and textured still-life arrangements.

Editorial, Vertical, Clean, Warm

Natural light

Editorial