W Korea
Chanel Coco Beach
Brand
ProjectChanel Coco Beach
Date
Jun 2025
Description
W Korea presents a fashion editorial series for the Chanel Coco Beach collection, featuring model Song Ah Woo. Captured by photographer Peter Ash Lee, the project explores resort wear through a sequence of both outdoor and interior settings that emphasize a summery, relaxed aesthetic. Utilizing a clean and minimalist visual approach, the imagery leans into natural light to accentuate the textures of the collection’s knitwear, quilted accessories, and pearl jewelry. Hair styling by Michael Bui provides a consistent, polished finish across the series, which spans portraiture and still-life compositions.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Context
Editorial
Associated creatives
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