Visit Victoria

Visit Victoria · ‘YOUR CITY AWAITS’ Hospitality Opening

For the ‘YOUR CITY AWAITS’ hospitality opening, photographer and creative director Rebecca Newman documents the vibrant dining scene across Victoria. The series leans into a candid, documentary-style approach, highlighting the interaction between guests and the professional craft of kitchen and bar staff. From the precise movements of chefs shaping dough in commercial kitchens to the social atmosphere of bustling cafés and bars, the work emphasizes authentic hospitality. The imagery uses natural light and clean compositions to foreground the textures of curated food plating, polished bar countertops, and urban storefronts. Through editorial-focused portraits and wide-lens lifestyle shots, the collection captures the interplay of ambient interior lighting and street-level exploration.

Visit Victoria · 12 Apostles

This promotional film for Visit Victoria highlights the rugged coastline surrounding the 12 Apostles. The narrative centers on two figures navigating a remote, sandy beach, capturing the stark beauty of the region's shoreline. Developed by agency AJF Partnership Melbourne, the project leans into a cinematic aesthetic defined by desaturated color grading and moody natural lighting. The production, managed by Good Oil, utilizes live-action techniques to emphasize the raw, atmospheric weather conditions of the coastal environment.

Visit Victoria · My Happy Space

Visit Victoria · A Twist At Every Turn

A Twist At Every Turn is a comprehensive lifestyle campaign for Visit Victoria, designed to showcase the intimate, textured side of Melbourne’s urban culture. The project captures the rhythm of the city through a series of observational vignettes, ranging from vibrant nightlife and rooftop gatherings to the quiet, candid moments found within boutique retail spaces and rustic dining rooms. Photographer and creative director Rebecca Newman employs a blend of cinematic, low-key lighting and natural light to emphasize the character of the city’s historic architecture. By pairing gritty, alleyway documentary-style photography with clean, editorial retail imagery, the campaign highlights the depth of local hospitality and commerce. The work leans into a nostalgic and warm aesthetic, utilizing techniques like analogue-inspired film textures to ground the travel narrative in a lived-in, authentic atmosphere.