Visit Victoria
12 Apostles
Brand
Project12 Apostles
Date
May 2026
Description
Visit Victoria’s campaign for the 12 Apostles showcases the rugged, coastal landscape of regional Australia. Through a series of live-action sequences, the film features two individuals running along the shoreline, captured under moody, overcast conditions that emphasize the raw environment. With creative work by AJF Partnership Melbourne and production led by Good Oil, the project utilizes a cinematic approach. The visual language relies on desaturated tones and natural lighting to highlight the scale of the cliffs and the ocean, framing the destination within a contemporary travel advertising aesthetic.
Style
Horizontal, Cinematic, Desaturated
Industries
Tourism Boards
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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