People walking down a narrow city alleyway decorated with colorful string lights at night.

Man and woman dining at a round wooden table inside a restaurant with white exposed brick walls and large windows.

Group of friends socializing on a city rooftop bar at night with illuminated skyscrapers visible in the background.

Man and woman walking out of a dimly lit venue under a red neon sign reading Juliet for Visit Victoria

Man and woman talking on a lit rooftop at night near a glowing neon BURGER SHACK sign for A Twist At Every Turn by Visit Victoria

Man in plaid shirt and woman in yellow sweater seated at a table inside an industrial-style restaurant

Man browsing clothing racks in a modern luxury retail store with dark wood floors and illuminated shelving.

People shopping in a brightly lit modern retail boutique with wooden display counters and clothing racks.

A man in a red plaid shirt browsing folded apparel inside a retail clothing store with wooden display shelves

People dining in a restaurant with a waiter serving food, captured for the Visit Victoria project by Rebecca Newman.

A Black woman in a yellow top and dark headwrap holding a wine glass seated across from a man at a restaurant table by a fireplace.

People dining together at wooden tables inside a dimly lit restaurant with glowing pendant lamps overhead.

Woman walking away down a narrow city alleyway lined with historic red brick buildings and lush potted plants

Four friends gathered around a wooden table in a dimly lit bar interior, dining, drinking wine, and conversing.

Two men shopping in a luxury retail store with dark marble walls and metal clothing racks holding garments.

Man walking past a storefront with mannequins and parked bicycles on the city sidewalk

Two women seated at an outdoor rooftop bar table holding drinks at night with city buildings visible in the background.

Woman in a black leather jacket browsing clothing on a rack in a bright retail store

A bartender in a pink blazer pouring a cocktail behind a dark wooden bar in a moody lounge setting.

A man and a woman dining at a round dark table with plates of food in a moody restaurant interior

Visit Victoria A Twist At Every Turn 2020

About

A Twist At Every Turn is a comprehensive lifestyle campaign for Visit Victoria, designed to showcase the intimate, textured side of Melbourne’s urban culture. The project captures the rhythm of the city through a series of observational vignettes, ranging from vibrant nightlife and rooftop gatherings to the quiet, candid moments found within boutique retail spaces and rustic dining rooms. Photographer and creative director Rebecca Newman employs a blend of cinematic, low-key lighting and natural light to emphasize the character of the city’s historic architecture. By pairing gritty, alleyway documentary-style photography with clean, editorial retail imagery, the campaign highlights the depth of local hospitality and commerce. The work leans into a nostalgic and warm aesthetic, utilizing techniques like analogue-inspired film textures to ground the travel narrative in a lived-in, authentic atmosphere.