Visit Victoria
A Twist At Every Turn
Jan 2020
Visit Victoria’s campaign, A Twist At Every Turn, serves as a visual exploration of Melbourne’s hidden urban landscape. The series documents the city's evolving hospitality and retail sectors, capturing intimate moments within industrial-style dining venues and modern boutiques. By leveraging a documentary-style approach, the imagery highlights the interplay between historic masonry and contemporary commercial design. Photographer and creative director Rebecca Newman employs a cinematic, low-key aesthetic across the campaign. The work transitions between the raw, moody textures of cobblestone alleyways at night and the clean, natural light found within artisanal retail spaces. Through the use of analogue-inspired techniques, the project emphasises a nostalgic, tactile connection to the city's street-level culture.
Lifestyle, Warm, Horizontal
Natural light
Advertising Campaign
