Verizon: "Can't Blame The Lag" :60 Super Bowl 2021
Brand
Date
Aug 2025
Description
Verizon leans into high-fantasy tropes for this :60 spot, which debuted during the 2021 Super Bowl. The film features actor Samuel L. Jackson in a sprawling digital landscape, blending live-action performance with extensive visual effects to ground the narrative in a cinematic environment. Developed by McCann New York, the commercial uses a warm, sunset-heavy aesthetic and practical staff props to anchor the protagonist within the hazy, floating island scenery. Sound design and music composition for the project were handled by Perpetual Motion.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Violet
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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