Verizon: J Balvin Super Bowl
Brand
Date
Oct 2026
Description
Verizon highlights its retail experience in this Super Bowl commercial directed by Dave Meyers. The spot features J Balvin visiting a retail location, engaging with a staff member while showcasing his smartphone and signature style. Developed by agency the community, the production leans into a clean, live-action aesthetic. The narrative is defined by the interaction within the store setting, supported by sound design from Benjamin Abud and music arrangements by Squeak E. Clean Studios, with editing by Alvaro Del Val.
Style
Horizontal, Commercial, Clean
Industries
Telecommunications
Color
Scarlet
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
Squeak E Clean StudiosMusic / Sound
Squeak E. Clean StudiosArranger
Squeak E. CleanMusic / Sound
Johnny CarterComposer
Benjamin AbudSound Designer
the communityAdvertising Agency
Pilar EnsenatAgency Producer
Dave MeyersDirector
Rob BarbatoExecutive Creative Director
Jennie ArmonCreative
Anna Garcia LascurainProducer
Max TaylorHead of Production
Cabin Editing
Alvaro Del ValEditor
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