Verizon highlights its retail experience in this Super Bowl commercial directed by Dave Meyers. The spot features J Balvin visiting a retail location, engaging with a staff member while showcasing his smartphone and signature style.
Developed by agency the community, the production leans into a clean, live-action aesthetic. The narrative is defined by the interaction within the store setting, supported by sound design from Benjamin Abud and music arrangements by Squeak E. Clean Studios, with editing by Alvaro Del Val.
