Urban Outfitters
Featured Urban Outfitters projects
This week's top Urban Outfitters projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Urban Outfitters · Lovers & Friends: Urban Outfitters x UGG
Urban Outfitters and UGG join forces for the 'Lovers & Friends' campaign, a fashion-focused project that leans into a candid, documentary-style aesthetic. The series features model Sahara Lin and ensemble cast members in an array of domestic and urban settings, shifting from sun-drenched window alcoves to vintage-inspired interiors and city rooftops. The imagery utilizes a grainy, analogue film texture, with much of the composition relying on warm natural light to highlight layered streetwear and the collaboration's distinctive footwear. Photographer Sophia Wilson captures an intimate, youthful mood across the campaign, supported by fashion styling from Zara Mirkin. The visual language blends nostalgic elements, such as playful props and classical architectural backdrops, with a clean editorial finish. From low-angle portraits on fire escapes to relaxed lifestyle shots, the collection documents an atmospheric narrative of connection and casual style.
Project Urban Outfitters · ASOBU Mini Bestie
In the competitive landscape of CPG and lifestyle accessories, the ASOBU Mini Bestie project serves as a masterclass in elevating functional beverage containers into highly coveted items. Through the lens of photographer Alain Vasallo, the campaign leans into a deliberate aesthetic of editorial minimalism, transforming the insulated water bottle into a playful yet sophisticated design object. The project captures the collection—featuring bear, cat, fox, and cow-inspired silhouettes—across a series of precise studio compositions that emphasize the tactile quality of silicone sleeves and polished stainless steel bases. By utilizing soft light and a warm, neutral cream color palette, the visual narrative avoids the typical clutter of commercial product photography, opting instead for a clean and high-key aesthetic that highlights the whimsical nature of these accessories. The imagery succeeds by focusing on the unique, character-based identity of each vessel, successfully positioning the Mini Bestie as both a practical hydration tool and a style-forward lifestyle statement. This execution effectively bridges the gap between utility and fashion, ensuring the products resonate with consumers seeking charm without compromising on quality construction. By maintaining consistent natural light across all frames, the campaign establishes a cohesive brand presence that feels both approachable and premium, reinforcing the item's status as a quintessential everyday companion.
Project Urban Outfitters · Urban Outfitters Out From Under
The Urban Outfitters Out From Under collection campaign leans into the elevated simplicity of modern loungewear, masterfully captured through a lens of editorial minimalism. By leveraging a clean, neutral-toned studio environment, the project highlights the tactile quality of the collection, where soft-touch jersey fabrics and ribbed knits take center stage. Under the guidance of photographer Alain Vasallo, the visuals channel a relaxed yet polished energy, utilizing soft light and dappled lighting patterns to add depth to the otherwise stark, high-street fashion aesthetic. This commercial series meticulously documents the intersection of comfort and style, with the imagery favoring natural, approachable poses that emphasize the versatile, form-fitting silhouettes of the garments. The attention to detail is evident in macro-style shots that highlight subtle embossed branding and fabric texture, grounding the campaign in a tangible, premium feel. By stripping away extraneous artifice, the work allows the casual, monochromatic sets and delicate accessory pairings to resonate with a quiet, contemporary sophistication. The result is a cohesive, refreshingly understated look that speaks directly to a lifestyle-focused audience, prioritizing the clean lines and authentic comfort inherent in the Out From Under brand identity while maintaining a professional, high-end editorial standard throughout the entire visual narrative.
Urban Outfitters · LOLidays
Urban Outfitters presents LOLidays, a holiday commercial campaign that leans into surrealist festive imagery. The project blends live-action framing with puppet work, utilizing a bright, neon-saturated color palette to build its distinct visual identity. Technically driven by dynamic VFX and animation, the campaign moves through a series of vignettes featuring ceramic figurines and animated props. Creative execution was handled by 1stAveMachine and Les Enfants, with post-production services provided by Arketype. The campaign's sonic landscape was developed by Lubalin and Cult Nation.
Project Urban Outfitters · Urban Outfitters S/S 24
Urban Outfitters presents its S/S 24 campaign, a lifestyle-focused collection that captures a relaxed, retro aesthetic. Shot under warm natural light, the visuals feature model Viet Pham across a series of outdoor, sun-drenched settings that lean into an earthy, editorial tone. The styling emphasizes layered casual wear, incorporating graphic tees, baggy denim, and functional utility pieces. With hair styling by Roku Roppongi, the creative direction builds a cohesive visual identity that uses the textures of terracotta walls and natural greenery to ground the high street fashion pieces. The project highlights a playful approach to seasonal dressing, utilizing a warm color palette to frame the summer collection.
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