Urban Outfitters

Nov 2025

The Urban Outfitters Out From Under collection campaign leans into the elevated simplicity of modern loungewear, masterfully captured through a lens of editorial minimalism. By leveraging a clean, neutral-toned studio environment, the project highlights the tactile quality of the collection, where soft-touch jersey fabrics and ribbed knits take center stage. Under the guidance of photographer Alain Vasallo, the visuals channel a relaxed yet polished energy, utilizing soft light and dappled lighting patterns to add depth to the otherwise stark, high-street fashion aesthetic. This commercial series meticulously documents the intersection of comfort and style, with the imagery favoring natural, approachable poses that emphasize the versatile, form-fitting silhouettes of the garments. The attention to detail is evident in macro-style shots that highlight subtle embossed branding and fabric texture, grounding the campaign in a tangible, premium feel. By stripping away extraneous artifice, the work allows the casual, monochromatic sets and delicate accessory pairings to resonate with a quiet, contemporary sophistication. The result is a cohesive, refreshingly understated look that speaks directly to a lifestyle-focused audience, prioritizing the clean lines and authentic comfort inherent in the Out From Under brand identity while maintaining a professional, high-end editorial standard throughout the entire visual narrative.

Lifestyle, Commercial

Natural light, Soft Light

High Street Fashion, Fashion