Urban Outfitters: Urban Outfitters S/S 24

Apr 2024

Urban Outfitters presents its S/S 24 campaign, a lifestyle-focused collection that captures a relaxed, retro aesthetic. Shot under warm natural light, the visuals feature model Viet Pham across a series of outdoor, sun-drenched settings that lean into an earthy, editorial tone. The styling emphasizes layered casual wear, incorporating graphic tees, baggy denim, and functional utility pieces. With hair styling by Roku Roppongi, the creative direction builds a cohesive visual identity that uses the textures of terracotta walls and natural greenery to ground the high street fashion pieces. The project highlights a playful approach to seasonal dressing, utilizing a warm color palette to frame the summer collection.

Vertical, Warm

Natural light