Urban Outfitters: LOLidays
Brand
Date
Dec 2024
Description
Urban Outfitters presents LOLidays, a holiday commercial campaign that leans into surrealist festive imagery. The project blends live-action framing with puppet work, utilizing a bright, neon-saturated color palette to build its distinct visual identity. Technically driven by dynamic VFX and animation, the campaign moves through a series of vignettes featuring ceramic figurines and animated props. Creative execution was handled by 1stAveMachine and Les Enfants, with post-production services provided by Arketype. The campaign's sonic landscape was developed by Lubalin and Cult Nation.
Style
Horizontal, Cinematic, playful, Neon, Golden Hour
Techniques
Animation, VFX / visual effects
Industries
Color
Magenta
Cobalt
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
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