Urban Outfitters
LOLidays
Brand
ProjectLOLidays
Date
Dec 2024
Description
Urban Outfitters debuts its holiday campaign, LOLidays, a playful retail project that moves through a series of surreal, festive vignettes. The production leans into a vibrant aesthetic, utilizing neon lighting and dramatic animation techniques to frame an array of holiday goods. The film features a mix of live-action framing, intricate puppet work, and dynamic visual effects. Creative direction was managed by 1stAveMachine and Les Enfants, with post-production and VFX provided by Arketype, and a custom score composed by Lubalin and Cult Nation.
Style
Horizontal, Cinematic, playful, Neon, Golden Hour
Techniques
Animation, VFX / visual effects
Industries
Specialty Retailers
Color
Magenta
Cobalt
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
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