UPS
Featured UPS projects
This week's top UPS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
UPS · Case Study
This case study for UPS examines the intersection of traditional artisanal craftsmanship and modern digital logistics. The project documents the transition from manual pottery production to the shipping process, emphasizing the utility of digital parcel management tools. The narrative contrasts the tactile, rustic environment of a ceramic studio with clean, intuitive mobile app interfaces. Through a combination of live-action technique and motion graphics, the film illustrates how small businesses utilize digital tools for package estimation and shipping management.
UPS · Network of the Future
Network of the Future for UPS highlights the interplay between human operations and integrated shipping technology. The project showcases logistics infrastructure through a series of warehouse sequences and transit scenes, framing the mechanics of the modern supply chain. The production features creative input from Stephanie Bruning, with production services provided by Framestore Pictures. The visual language relies on dynamic, cinematic camera movements and live-action techniques, incorporating clean VFX to illustrate real-time tracking systems and automated sorting processes.
UPS · Dominate :15
UPS presents a commercial spot titled 'Dominate,' a 15-second piece that spotlights the mechanics of the trade in a rustic industrial workshop. The film captures the tactile nature of the logistics and service industry through intense, up-close framing of tools and active machinery. Produced by Bad Rainbow, the project employs hard light and a gritty visual aesthetic to convey its energetic tone. The narrative is punctuated by bold kinetic typography that drives the project's messaging across the screen.
UPS · The UPS Store's Labo Toy-Con-Tainer
The UPS Store highlights the versatility of its shipping materials in this commercial video, showcasing a series of cardboard-engineered structures. By utilizing corrugated packaging as a medium for design, the project leans into DIY construction and tactile paper engineering. Produced by EP+Co, the spot employs live-action techniques set against a clean, minimalist studio background. The film frames the intricate folding and assembly process to underscore the potential for creativity using standard logistics materials, blending retail functionality with a playful, craft-focused aesthetic.
UPS · "Blacklist"
UPS presents Blacklist, a corporate documentary short exploring representation within the film industry. The project centers on a dialogue between Kevin Warren and Franklin Leonard, filmed on-site in an industrial warehouse setting. Produced by Baby Lion Media, the film employs a documentary aesthetic that leans into cinematic techniques. The visual language combines overhead tracking shots with natural light, capturing the subjects in a candid, raw environment that underscores the collaborative process behind the discussion.
UPS · UPS x Liverpool
This commercial project for UPS, created in partnership with Liverpool, highlights the day-to-day logistics of delivery operations. The film focuses on the interaction between drivers and the urban environments they serve, showcasing warehouse workflows alongside residential deliveries. The aesthetic leans into a documentary style, utilizing live-action techniques and natural, bright lighting to maintain a grounded perspective on the logistics process. The production emphasizes a clean, minimalist visual approach to document the partnership. The project features music and sound design by Grayson Music, with creative direction provided by The Martin Agency.
UPS · Proudly Unstoppable
The UPS Proudly Unstoppable campaign highlights the entrepreneurial journey of a South Asian fashion designer. Through a live-action, documentary-style lens, the piece captures the creative process within a sunlit studio, moving from garment sketching and sewing to the final stages of global distribution. Produced by STADIUM, the film captures the tactile nature of the designer's workflow. The observational footage emphasizes the logistics of small-scale fashion retail, documenting the transition from a local workshop to the worldwide shipping process.
UPS · Two Dreams
UPS presents 'Two Dreams,' a commercial spot centered on the personal narratives of two individuals navigating their respective workspaces. The film leans into a documentary-style aesthetic, utilizing clean, live-action techniques to observe daily routines and professional tasks. The project underscores themes of accessibility through intimate framing and natural lighting. Agency work was handled by The Martin Agency, with production managed by Magna Studios, post-production and VFX by Lost Planet, and sound design by Grayson Music.
UPS · A better way to deliver
UPS presents A better way to deliver, a campaign produced by AKQA that highlights the integration of modern logistics within the global supply chain. The project maps the journey of goods through a series of dynamic sequences, connecting the digital interface of mobile shipping labels and tracking technology with physical distribution touchpoints. Featuring drone footage of cargo aircraft and grounded urban street scenes, the commercial leans into a clean, live-action aesthetic. The narrative moves from high-level global transit to intimate, artisan-focused fulfillment, illustrating the operational infrastructure of the brand.
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