This case study for UPS examines the intersection of traditional artisanal craftsmanship and modern digital logistics. The project documents the transition from manual pottery production to the shipping process, emphasizing the utility of digital parcel management tools.
The narrative contrasts the tactile, rustic environment of a ceramic studio with clean, intuitive mobile app interfaces. Through a combination of live-action technique and motion graphics, the film illustrates how small businesses utilize digital tools for package estimation and shipping management.
