The UPS Store highlights the versatility of its shipping materials in this commercial video, showcasing a series of cardboard-engineered structures. By utilizing corrugated packaging as a medium for design, the project leans into DIY construction and tactile paper engineering.
Produced by EP+Co, the spot employs live-action techniques set against a clean, minimalist studio background. The film frames the intricate folding and assembly process to underscore the potential for creativity using standard logistics materials, blending retail functionality with a playful, craft-focused aesthetic.
