Tourism Fiji

Tourism Fiji · Photo

Tourism Fiji captures the essence of island life in this commercial campaign, bridging the gap between studio portraiture and authentic location exploration. By contrasting a controlled photography backdrop with dynamic sequences of local performances, boat excursions, and underwater marine life, the work leans into a contrast-driven narrative. The project features production by Plaza and Welcome Fiji, with creative direction and agency support from Host/Havas. The visual execution utilizes live-action technique and warm color grading to emphasize the destination's environment, complemented by post-production from Heckler and sound design by MassiveMusic Sydney.

Tourism Fiji · Loloma Hour

Tourism Fiji · Wilson's Happily Ever After

Tourism Fiji · BeFiji 15"

Tourism Fiji invites viewers to trade the mundanity of domestic routine for an immersive escape in the BeFiji 15" spot. Developed by Havas Australia, the commercial contrasts a dimly lit, interior office setting with the saturated, vivid landscapes of the Fijian jungle. Employing a live-action technique, the film utilizes dynamic transitions to bridge the gap between late-night work and tropical exploration. The cinematography leans into a cinematic aesthetic, using natural lighting and highly contrasting color palettes to delineate the shift between environments. The production was supported by Filmgraphics, Welcome Fiji, and Chee Productions, with post-production and visual effects work handled by White Chocolate and Ferg Rotherham.

Tourism Fiji · Be Fiji 45"

Tourism Fiji · OOH

This out-of-home campaign for Tourism Fiji features a split-screen format, juxtaposing candid portraiture with expansive aerial visuals of tropical islands and coastal terrain. The project balances human connection with nature-focused imagery to highlight the destination's environment. Developed by agency Host/Havas, the production leverages drone footage and live-action techniques to capture local scenery. The visual narrative is supported by post-production from Heckler and a sonic identity crafted by MassiveMusic Sydney, with production efforts contributed by Plaza and Welcome Fiji.

Tourism Fiji · Passport

Tourism Fiji’s 'Passport' campaign captures the essence of a tropical escape through a travel video that highlights the diverse activities available across the islands. The project channels a cinematic energy, moving through a variety of environments from airport arrivals and open-air transit to secluded waterfalls and beachside dining. With creative direction and agency support from Host/Havas, the production leans into live-action techniques to emphasize natural landscapes and candid interactions between tourists and locals. The warm, vibrant visuals are supported by post-production and VFX work from Heckler, while MassiveMusic Sydney oversaw the audio components. Production partners Plaza and Welcome Fiji facilitated the location-based execution.