Tourism Fiji: BeFiji 15"

Brand

Date

Jan 2026

Description

Tourism Fiji invites viewers to trade the mundanity of domestic routine for an immersive escape in the BeFiji 15" spot. Developed by Havas Australia, the commercial contrasts a dimly lit, interior office setting with the saturated, vivid landscapes of the Fijian jungle. Employing a live-action technique, the film utilizes dynamic transitions to bridge the gap between late-night work and tropical exploration. The cinematography leans into a cinematic aesthetic, using natural lighting and highly contrasting color palettes to delineate the shift between environments. The production was supported by Filmgraphics, Welcome Fiji, and Chee Productions, with post-production and visual effects work handled by White Chocolate and Ferg Rotherham.

Style

Horizontal, Cinematic, Warm

Industries

Tourism Boards

Color

Jet Black

Navy

Background

Kitchen

Context

TVC / TV Commercial