Tourism Fiji: Photo
Nov 2024
Tourism Fiji captures the essence of island life in this commercial campaign, bridging the gap between studio portraiture and authentic location exploration. By contrasting a controlled photography backdrop with dynamic sequences of local performances, boat excursions, and underwater marine life, the work leans into a contrast-driven narrative. The project features production by Plaza and Welcome Fiji, with creative direction and agency support from Host/Havas. The visual execution utilizes live-action technique and warm color grading to emphasize the destination's environment, complemented by post-production from Heckler and sound design by MassiveMusic Sydney.
Horizontal, Commercial, Warm
White Seamless, Set-dressed
Advertising Campaign, TVC / TV Commercial
