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Tourism Fiji: Photo

Brand
Tourism Fiji
Date

Nov 2024

Description

Tourism Fiji captures the essence of island life in this commercial campaign, bridging the gap between studio portraiture and authentic location exploration. By contrasting a controlled photography backdrop with dynamic sequences of local performances, boat excursions, and underwater marine life, the work leans into a contrast-driven narrative. The project features production by Plaza and Welcome Fiji, with creative direction and agency support from Host/Havas. The visual execution utilizes live-action technique and warm color grading to emphasize the destination's environment, complemented by post-production from Heckler and sound design by MassiveMusic Sydney.

Style

Horizontal, Commercial, Warm

Industries
Tourism Boards
Color
Cobalt
Pure White
Background

White Seamless, Set-dressed

Context

Advertising Campaign, TVC / TV Commercial

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