The RealReal

The RealReal · The RealReal Spring Campaign 2024

The RealReal Spring 2024 campaign highlights a collection of luxury apparel and accessories through a series of minimalist studio compositions. The visual identity leans into clean, high-contrast layouts, often utilising split screens and soft, natural light to draw focus to textures and hardware details. The series spans both commercial product-led imagery and editorial portraits that showcase layered seasonal styling. Photographer Nagi Sakai led the visual execution, supported by fashion stylist Clare Byrne. The campaign also features hair styling by Tamara McNaughton and makeup artistry by Ingeborg, with models Eny Jaki and Oumar Diouf appearing across the editorial frames.

The RealReal · Outsourced August

For their 'Outsourced August' campaign, The RealReal highlights a curated collection of luxury fashion and accessories through a series of minimalist, editorial compositions. The imagery juxtaposes full-length portraiture of model Janet Jumbo with focused product studies of footwear, handbags, and fine accessories. Photographed by Nagi Sakai with styling by Gabrielle Marceca, the project utilizes a clean studio aesthetic punctuated by soft, directional lighting. By focusing on the tactile quality of leather and metallic hardware against neutral backdrops, the campaign leans into an editorial visual language that emphasizes material texture and structured form.

The RealReal · Brand Content

This brand content series for The RealReal features a curated selection of apparel and accessories, captured with a focus on refined textures and clean, minimalist silhouettes. The project leans into a polished editorial aesthetic, utilizing natural light and beauty light to highlight the material qualities of patent leather, satin, and grained hides. Produced by Slate Studios, the imagery maintains a consistent studio look, centering on structured tailoring and monochromatic styling. Each frame serves as a showcase for the secondary luxury market, emphasizing the tactile elements of the garments against controlled, neutral backdrops.

The RealReal · I Am Real | Longform

The RealReal presents 'I Am Real', a longform commercial project that explores personal expression through a series of urban and interior vignettes. The film follows a character navigating both bustling city streets and the quiet solitude of an apartment, utilizing a vintage camera to frame his journey. Crafted with a desaturated, cinematic color palette and atmospheric lighting, the production leans into live-action techniques to build its tone. The work was developed with creative input from Team One, while production, post-production, and sound design were handled by William McVay, with additional post-production contributions from Christin Heiduk.

The RealReal · I Am Real

The RealReal’s 'I Am Real' campaign presents a cinematic exploration of individual identity and craftsmanship. The film follows a central character through a series of contemplative environments, moving from urban streetscapes to the tactile stillness of a pottery studio and the intensity of an ice bath. Developed by agency Team One, the project employs a desaturated color palette and cool grading to establish its atmospheric tone. The live-action narrative incorporates analogue film aesthetics, grounding the series of vignettes in a grounded, textural visual language. Production and post-production duties were handled by William McVay and Christin Heiduk, with William McVay also overseeing the sound design.

The RealReal · Find Them

The RealReal's Find Them campaign explores personal style and gift-giving through a series of intimate conversations. Featuring models in a range of designer apparel—from structured jackets to textured statement coats—the project leans into a clean, studio-lit aesthetic. The commercial utilizes a live-action technique, alternating between wide shots of pairs seated on a modern bench and close-up reactions. Stylized falling snow effects appear across several frames, adding a thematic layer to the vertical-format film.

The RealReal · Holiday 2025

For their Holiday 2025 campaign, The RealReal highlights the richness of curated fashion through a series of polished, studio-based portraits. The imagery leans into the interplay of tactile elements, emphasizing the juxtaposition of velvet, silk, sequins, and intricate knitwear against a minimalist white backdrop. Captured by photographer Chris Maggio, the project maintains a clean aesthetic that draws focus to accessory details and layering. Each composition centers on the interplay of vibrant colors and reflective metallic textures, creating a cohesive visual narrative that balances commercial precision with editorial styling.

The RealReal · If You Loved Me