The RealReal
Featured The RealReal projects
This week's top The RealReal projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project The RealReal · The RealReal Spring Campaign 2024
The RealReal Spring 2024 campaign highlights a collection of luxury apparel and accessories through a series of minimalist studio compositions. The visual identity leans into clean, high-contrast layouts, often utilising split screens and soft, natural light to draw focus to textures and hardware details. The series spans both commercial product-led imagery and editorial portraits that showcase layered seasonal styling. Photographer Nagi Sakai led the visual execution, supported by fashion stylist Clare Byrne. The campaign also features hair styling by Tamara McNaughton and makeup artistry by Ingeborg, with models Eny Jaki and Oumar Diouf appearing across the editorial frames.
Project The RealReal · Outsourced August
For their 'Outsourced August' campaign, The RealReal highlights a curated collection of luxury fashion and accessories through a series of minimalist, editorial compositions. The imagery juxtaposes full-length portraiture of model Janet Jumbo with focused product studies of footwear, handbags, and fine accessories. Photographed by Nagi Sakai with styling by Gabrielle Marceca, the project utilizes a clean studio aesthetic punctuated by soft, directional lighting. By focusing on the tactile quality of leather and metallic hardware against neutral backdrops, the campaign leans into an editorial visual language that emphasizes material texture and structured form.
Project The RealReal · Brand Content
This brand content series for The RealReal features a curated selection of apparel and accessories, captured with a focus on refined textures and clean, minimalist silhouettes. The project leans into a polished editorial aesthetic, utilizing natural light and beauty light to highlight the material qualities of patent leather, satin, and grained hides. Produced by Slate Studios, the imagery maintains a consistent studio look, centering on structured tailoring and monochromatic styling. Each frame serves as a showcase for the secondary luxury market, emphasizing the tactile elements of the garments against controlled, neutral backdrops.
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