The RealReal: I Am Real | Longform

Brand

Date

Apr 2026

Description

The RealReal presents 'I Am Real', a longform commercial project that explores personal expression through a series of urban and interior vignettes. The film follows a character navigating both bustling city streets and the quiet solitude of an apartment, utilizing a vintage camera to frame his journey. Crafted with a desaturated, cinematic color palette and atmospheric lighting, the production leans into live-action techniques to build its tone. The work was developed with creative input from Team One, while production, post-production, and sound design were handled by William McVay, with additional post-production contributions from Christin Heiduk.

Style

Horizontal, Cinematic, Desaturated, Earthy

Color

Jet Black

Chocolate

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video