The RealReal
I Am Real | Longform
Apr 2026
The RealReal presents 'I Am Real', a longform commercial campaign that follows a protagonist through both bustling urban environments and quiet, contemplative interior spaces. The narrative captures a series of deliberate movements, from filming with a vintage camera on city streets to a moment of stillness in an apartment set against a skyline backdrop. The project features a distinct visual identity characterized by a desaturated, cinematic color palette and atmospheric lighting. The production and creative efforts are led by Team One, with additional contributions from William McVay and Christin Heiduk. Utilizing a live-action technique, the film maintains an earthy aesthetic throughout the sequence.
Horizontal, Cinematic, Desaturated, Earthy
Street
Advertising Campaign, Brand Film / Corporate Video
