The RealReal’s 'I Am Real' campaign presents a cinematic exploration of individual identity and craftsmanship. The film follows a central character through a series of contemplative environments, moving from urban streetscapes to the tactile stillness of a pottery studio and the intensity of an ice bath.
Developed by agency Team One, the project employs a desaturated color palette and cool grading to establish its atmospheric tone. The live-action narrative incorporates analogue film aesthetics, grounding the series of vignettes in a grounded, textural visual language. Production and post-production duties were handled by William McVay and Christin Heiduk, with William McVay also overseeing the sound design.
