The RealReal

I Am Real

Brand

Date

Apr 2026

Description

The RealReal presents 'I Am Real,' a commercial campaign exploring personal expression through a series of contemplative, character-driven vignettes. Developed by agency partner Team One, the film follows a protagonist through moments of focused discipline, from ice bathing and meditation to the tactile craft of pottery. The project leans into a moody, atmospheric aesthetic, utilizing a desaturated color palette and cool grading to ground the narrative. With a focus on live-action technique and a cinematic visual language, the film captures a sense of deliberate intention that echoes the brand's identity within the designer fashion market.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Analogue / film

Industries

Designer Fashion

Background

Street

Context

Advertising Campaign