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The RealReal: The RealReal Spring Campaign 2024

Brand
The RealReal
Date

Mar 2024

Description

The RealReal Spring 2024 campaign highlights a collection of luxury apparel and accessories through a series of minimalist studio compositions. The visual identity leans into clean, high-contrast layouts, often utilising split screens and soft, natural light to draw focus to textures and hardware details. The series spans both commercial product-led imagery and editorial portraits that showcase layered seasonal styling. Photographer Nagi Sakai led the visual execution, supported by fashion stylist Clare Byrne. The campaign also features hair styling by Tamara McNaughton and makeup artistry by Ingeborg, with models Eny Jaki and Oumar Diouf appearing across the editorial frames.

Style

Horizontal, Clean, Editorial

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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