Tag Heuer

Tag Heuer · PATRICK DEMPSEY FOR TAG HEUER

Tag Heuer presents an editorial campaign featuring actor Patrick Dempsey, captured in a series of studio and interior portraits. Photographer PA Hüe de Fontenay leans into a mood-driven aesthetic, utilising directional lighting to highlight the metallic finishes of the brand's chronograph wristwatches against varying dark and warm backdrops. The project captures a refined, commercial tone throughout. Makeup artist Jillian Dempsey provides grooming for the actor, who is styled in a range of tailored separates and structured outerwear. The imagery features polished, low-key lighting and clean compositions to present the timepiece as a central element of the subject’s presentation.

Porsche, Tag Heuer · Carrera

Porsche and Tag Heuer partner for this cinematic automotive showcase, highlighting the intersection of high-performance design and precision engineering. The film focuses on the distinct aesthetic of the Carrera through a series of rhythmic, high-contrast vignettes. Produced by LA/PAC, the project utilizes moody, low-key lighting to emphasize the curves of the bodywork and the technical details of the dashboard. The visual language relies on warm, atmospheric color grading and silhouetted portraits to build a cohesive, high-end feel.

Tag Heuer, PORSCHE CARRERA · Chronosprint

Tag Heuer · Chris Hemsworth

Tag Heuer presents a commercial campaign featuring actor Chris Hemsworth, highlighting the brand's chronograph wristwatches within active and lifestyle-focused environments. The project bridges the gap between high-end precision and athletic performance, placing the subject in both intense training scenarios and relaxed, minimalist settings. Photographed by Justin Woo with creative direction by Justin Woo, the series leverages natural light to maintain a clean, warm aesthetic. Fashion styling by Rachel Wayman and hair styling by Diane Gorgievski complement the look, balancing rugged athletic apparel with more casual, refined attire. The execution employs high-speed freeze techniques to capture motion, grounding the campaign in both dynamic action and editorial portraiture.