Tag Heuer: Chris Hemsworth

Brand

Tag Heuer

Date

Jan 2025

Description

Tag Heuer highlights its latest chronograph collection in an expansive commercial advertising campaign featuring talent Chris Hemsworth. Across a series of portraits and action-oriented compositions, the work channels a blend of high-end commercial styling and athletic performance. Photographer Justin Woo captures the collection in sunlit settings, ranging from outdoor terraces framed by coastal landscapes to minimalist residential interiors. Fashion stylist Rachel Wayman curates a monochromatic aesthetic for the performance-focused shots, while hairstylist Diane Gorgievski complements the natural daylight with clean, sharp grooming. The campaign leverages high-speed freeze techniques to emphasize the watch's movement during intense training sequences, balanced by relaxed, warm-toned portraiture.

Style

Commercial, Warm

Techniques

Natural light

Color

Jet Black

Context

Advertising Campaign