Tag Heuer
Chris Hemsworth
Jan 2025
Tag Heuer highlights its signature chronograph collection in this global campaign featuring actor Chris Hemsworth. Across a series of portraits and dynamic sequences, the imagery positions the timepiece within both high-performance athletic environments and relaxed, minimalist interiors. Photographed by Justin Woo, the series utilises bright natural light to define the technical details of the watches against coastal and residential backdrops. Creative direction by Justin Woo aligns the horology brand with an active lifestyle, featuring styling by Rachel Wayman and grooming by hairstylist Diane Gorgievski. The work employs high-speed freeze techniques to capture motion, balancing commercial polish with warm, organic textures.
Commercial, Warm
Natural light
Advertising Campaign
