Tag Heuer presents an editorial campaign featuring actor Patrick Dempsey, captured in a series of studio and interior portraits. Photographer PA Hüe de Fontenay leans into a mood-driven aesthetic, utilising directional lighting to highlight the metallic finishes of the brand's chronograph wristwatches against varying dark and warm backdrops.
The project captures a refined, commercial tone throughout. Makeup artist Jillian Dempsey provides grooming for the actor, who is styled in a range of tailored separates and structured outerwear. The imagery features polished, low-key lighting and clean compositions to present the timepiece as a central element of the subject’s presentation.
