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Porsche, Tag Heuer: Carrera

Date

Jul 2025

Description

Porsche and Tag Heuer partner for this cinematic automotive showcase, highlighting the intersection of high-performance design and precision engineering. The film focuses on the distinct aesthetic of the Carrera through a series of rhythmic, high-contrast vignettes. Produced by LA/PAC, the project utilizes moody, low-key lighting to emphasize the curves of the bodywork and the technical details of the dashboard. The visual language relies on warm, atmospheric color grading and silhouetted portraits to build a cohesive, high-end feel.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Color
Jet Black
Crimson
Context

Advertising Campaign, Brand Film / Corporate Video

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