Sydney Water

Sydney Water · Toilet Blockers Anonymous

Sydney Water · Stop Being A Water Waster

Sydney Water explores conservation habits in the comedic commercial 'Stop Being A Water Waster.' Developed by agency It's Friday, the campaign features a narrative clash between a homeowner and a younger double, brought to life through a live-action technique with a polished finish. Produced by Rabbit with post-production and VFX by The Editors, the spot relies on naturalistic lighting to ground its suburban setting. The project channels a humorous tone to underscore its focus on public awareness.

Sydney Water · Toilet Blockers Anonymous

Sydney Water addresses plumbing issues in this public awareness campaign titled 'Toilet Blockers Anonymous.' The project, developed by agency It's Friday, channels a support group dynamic to highlight the impact of improper disposal on wastewater infrastructure. Produced by Rabbit, the film features live-action technique and a warm, cinematic aesthetic that utilizes natural light to ground the narrative within a community hall setting. The creative direction, led by Danny Long, balances the technical subject matter with a narrative approach supported by post-production from The Editors and sound design by Squeak E. Clean Studios.

Sydney Water · Water Is Our Life

Sydney Water explores the connection between nature and urban infrastructure in this commercial, 'Water Is Our Life'. Featuring Olympic canoeist Jess Fox, the film tracks her journey through diverse environments—from river systems and laboratories to residential kitchens and gardens—to narrate the technical processes behind regional water treatment. Produced by Rabbit with agency It's Friday, the project employs high-production value live-action cinematography. The aesthetic prioritizes crisp lighting and clear visuals to frame the narrative, supported by post-production and VFX from The Editors and sound design by Squeak E. Clean Studios.

Sydney Water · SOS