Sydney Water
Water Is Our Life
Brand
ProjectWater Is Our Life
Date
Feb 2025
Description
Sydney Water highlights the essential role of local water treatment and quality in this public awareness commercial, titled 'Water Is Our Life'. The project stars Olympic canoeist Jess Fox, whose narration guides viewers through a journey from natural river environments to controlled laboratory and domestic settings. Produced by Rabbit with creative direction from It's Friday, the film employs high-production value live-action cinematography. The aesthetic leans into a clean and warm visual language, pairing crisp natural light with precision studio setups to communicate the complexities of water management.
Style
Horizontal, Commercial, Warm, Clean
Industries
Public Awareness
Color
Royal Blue
Golden Yellow
Pure White
Context
TVC / TV Commercial
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