Sydney Water: Water Is Our Life
Brand
Date
Feb 2025
Description
Sydney Water explores the connection between nature and urban infrastructure in this commercial, 'Water Is Our Life'. Featuring Olympic canoeist Jess Fox, the film tracks her journey through diverse environments—from river systems and laboratories to residential kitchens and gardens—to narrate the technical processes behind regional water treatment. Produced by Rabbit with agency It's Friday, the project employs high-production value live-action cinematography. The aesthetic prioritizes crisp lighting and clear visuals to frame the narrative, supported by post-production and VFX from The Editors and sound design by Squeak E. Clean Studios.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Royal Blue
Golden Yellow
Pure White
Context
TVC / TV Commercial
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