Sydney Water: Toilet Blockers Anonymous
Brand
Date
Jan 2025
Description
Sydney Water addresses plumbing issues in this public awareness campaign titled 'Toilet Blockers Anonymous.' The project, developed by agency It's Friday, channels a support group dynamic to highlight the impact of improper disposal on wastewater infrastructure. Produced by Rabbit, the film features live-action technique and a warm, cinematic aesthetic that utilizes natural light to ground the narrative within a community hall setting. The creative direction, led by Danny Long, balances the technical subject matter with a narrative approach supported by post-production from The Editors and sound design by Squeak E. Clean Studios.
Style
Horizontal, Cinematic, Warm, Raw
Techniques
Natural light
Industries
Color
Medium Grey
Beige
Background
Gallery
Context
TVC / TV Commercial
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