Sydney Water explores conservation habits in the comedic commercial 'Stop Being A Water Waster.' Developed by agency It's Friday, the campaign features a narrative clash between a homeowner and a younger double, brought to life through a live-action technique with a polished finish.
Produced by Rabbit with post-production and VFX by The Editors, the spot relies on naturalistic lighting to ground its suburban setting. The project channels a humorous tone to underscore its focus on public awareness.
