Sydney Water: Stop Being A Water Waster
Brand
Date
Jan 2025
Description
Sydney Water explores conservation habits in the comedic commercial 'Stop Being A Water Waster.' Developed by agency It's Friday, the campaign features a narrative clash between a homeowner and a younger double, brought to life through a live-action technique with a polished finish. Produced by Rabbit with post-production and VFX by The Editors, the spot relies on naturalistic lighting to ground its suburban setting. The project channels a humorous tone to underscore its focus on public awareness.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Color
Pure White
Navy
Background
Residential Building
Context
TVC / TV Commercial
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