Sydney Water
Stop Being A Water Waster
Brand
ProjectStop Being A Water Waster
Date
Jan 2025
Description
Sydney Water leans into a humorous approach for their latest public awareness initiative, 'Stop Being A Water Waster.' The commercial centers on an unexpected confrontation between a suburban resident and a younger, bearded doppelgänger, using a narrative-driven comedy format to highlight essential conservation themes. Produced by Rabbit with creative development by It's Friday, the project utilizes polished live-action techniques to contrast everyday domestic habits with the importance of resource management. The spot was finalised through post-production at The Editors, with sound design and music provided by Squeak E. Clean Studios.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Public Awareness
Color
Pure White
Navy
Background
Residential Building
Context
TVC / TV Commercial
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