Square One
Featured Square One projects
This week's top Square One projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Square One · Gaming Skins 30"
This 30-second commercial for Square One explores domestic gaming culture through a lived-in, cinematic lens. The spot captures a quiet interaction between two characters in a retro living room, utilizing natural indoor lighting to ground the scene in an authentic domestic setting. Produced with creative from Thinkerbell Aotearoa, the film leans into a warm aesthetic with live-action techniques. Post-production, music, and sound design were handled by Fish & Clips, with additional audio support from Radiate Studios.
Square One · Mr Whippy
Square One introduces the Mr Whippy project, a live-action commercial spot centered on a domestic interaction. The film unfolds within a residential kitchen setting, focusing on a quiet, grounded exchange between two characters. The visual approach utilizes natural interior lighting to create a warm atmosphere, complemented by cinematic framing that emphasizes the lived-in quality of the space. Post-production and sound design support the narrative flow, with agency creative development provided by Leo Burnett Australia.
Square One · New Shoes
Square One explores domesticity in this commercial project, New Shoes. The film centers on a quiet, observational scene within a living room, utilizing live-action techniques to frame a moment between two figures in a warm-toned environment. Creative direction and agency duties were led by Thinkerbell Aotearoa. Post-production, including visual effects, sound, and music, was handled by Fish & Clips, with additional audio work by Radiate Studios.
Square One · Gaming Skins 15"
Square One’s 15-second spot, Gaming Skins, presents an observational look at intergenerational leisure. The film captures a domestic scene where a man and an older woman share a living space, bridging the gap between traditional activities and modern gaming. Produced with a focus on a natural, live-action technique, the film utilizes a warm color palette to ground the environment. Creative direction by Thinkerbell Aotearoa leans into a documentary aesthetic, emphasizing the quiet rapport between the two characters.
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