This 30-second commercial for Square One explores domestic gaming culture through a lived-in, cinematic lens. The spot captures a quiet interaction between two characters in a retro living room, utilizing natural indoor lighting to ground the scene in an authentic domestic setting.
Produced with creative from Thinkerbell Aotearoa, the film leans into a warm aesthetic with live-action techniques. Post-production, music, and sound design were handled by Fish & Clips, with additional audio support from Radiate Studios.