Square One
New Shoes
Brand
ProjectNew Shoes
Date
Feb 2025
Description
Square One introduces its latest retail campaign, New Shoes, a commercial project developed with creative input from Thinkerbell Aotearoa. The production features a domestic living room setting captured through a live-action technique, focusing on casual human interaction. The film leans into a warm color palette and cinematic lighting, highlighting the interior space through a horizontal format. Post-production, including sound and VFX, was handled by Fish & Clips, with additional audio contributions by Radiate Studios.
Style
Horizontal, Commercial, Warm
Industries
E-commerce Platforms
Color
Burgundy
Camel
Pure White
Background
Living Room
Context
TVC / TV Commercial
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