Square One: Mr Whippy

Brand

Date

Feb 2025

Description

Square One introduces the Mr Whippy project, a live-action commercial spot centered on a domestic interaction. The film unfolds within a residential kitchen setting, focusing on a quiet, grounded exchange between two characters. The visual approach utilizes natural interior lighting to create a warm atmosphere, complemented by cinematic framing that emphasizes the lived-in quality of the space. Post-production and sound design support the narrative flow, with agency creative development provided by Leo Burnett Australia.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Color

Jet Black

Navy

Beige

Background

Living Room

Context

TVC / TV Commercial