SPARK

SPARK · Step By Step

SPARK’s 'Step By Step' campaign captures the morning routines of various families, focusing on the encouragement parents offer their children as they prepare for school. The commercial leans into domestic settings, highlighting supportive interactions and the daily preparation that defines these household transitions. The production utilizes live-action techniques to maintain a clean, approachable aesthetic. Director Visie Admin leads the project, supported by agency creative William McVay and production house One Free Play. Max Cooper oversaw post-production and VFX, while sound design and music were provided by BUTTER Music and Sound and Lime Studios.

SPARK · Shanty Tok

Spark’s 'Shanty Tok' campaign navigates the intersection of digital culture and historical performance. The spot contrasts the stark, candle-lit environment of a maritime cabin with the domestic isolation of a modern bedroom, tracking how songs evolve across generations through the lens of short-form social media. Executed with a blend of live-action technique and extensive VFX / visual effects, the film shifts between low-key nautical lighting and the cool illumination of smartphone screens. Creative agency Fin Design + Effects managed the production, bridging these two distinct aesthetic worlds.

SPARK · Give A Gift That Unleashes Theirs

SPARK celebrates the holiday season with a cinematic spot featuring a festive, high-energy dance sequence set against a quiet family gathering. The film captures a contrast between a lively individual and their sleeping relatives, grounding the narrative in a cozy, mid-century modern domestic environment. Produced by Rabbit, the commercial utilizes a playful narrative style and live-action technique to convey its message. Post-production and VFX were managed by Blockhead FX, with music and sound design provided by Mahuia and Franklin Road Music & Sound.

SPARK · Christmas

Spark enters the holiday season with a campaign that moves between intimate, live-action domesticity and expansive digital worlds. Produced and animated by Supernormal, the project frames a narrative transition from a quiet, warmly lit living room to a purple-hued fantasy landscape filled with surreal characters and glowing crystals. Developed alongside Colenso BBDO NZ, the spot relies on a blend of live-action cinematography and VFX / visual effects to construct its environment. The aesthetic leans into a cinematic tone, balancing grounded holiday traditions with stylized animation to illustrate a journey of imagination.

SPARK · What A Time To Be Into It - 6s Anime

SPARK · What A Time To Be Into It - Data

SPARK · What A Time To Be Into It - 6s Brainzzz

SPARK · It's Better With Spark