SPARK: Step By Step
Brand
Date
Apr 2026
Description
SPARK’s 'Step By Step' campaign captures the morning routines of various families, focusing on the encouragement parents offer their children as they prepare for school. The commercial leans into domestic settings, highlighting supportive interactions and the daily preparation that defines these household transitions. The production utilizes live-action techniques to maintain a clean, approachable aesthetic. Director Visie Admin leads the project, supported by agency creative William McVay and production house One Free Play. Max Cooper oversaw post-production and VFX, while sound design and music were provided by BUTTER Music and Sound and Lime Studios.
Style
Horizontal, Commercial, Warm, Clean
Context
Advertising Campaign
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