SPARK: Shanty Tok
Brand
Date
Dec 2024
Description
Spark’s 'Shanty Tok' campaign navigates the intersection of digital culture and historical performance. The spot contrasts the stark, candle-lit environment of a maritime cabin with the domestic isolation of a modern bedroom, tracking how songs evolve across generations through the lens of short-form social media. Executed with a blend of live-action technique and extensive VFX / visual effects, the film shifts between low-key nautical lighting and the cool illumination of smartphone screens. Creative agency Fin Design + Effects managed the production, bridging these two distinct aesthetic worlds.
Style
Horizontal, Cinematic, Moody, Retro
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Crimson
Background
Bedroom, Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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