SPARK
Shanty Tok
Brand
ProjectShanty Tok
Date
Dec 2024
Description
Spark’s Shanty Tok commercial project explores the collision of historical atmosphere and modern digital culture. The narrative moves between a candle-lit nautical setting and a contemporary bedroom, capturing a transition from physical gathering to the solitary engagement of mobile live streaming. Fin Design + Effects leads the production, utilizing live-action techniques blended with intricate VFX to manage the shift in lighting and environment. The work channels a moody aesthetic, moving from the warm, low-key glow of lanterns to the cool luminescence of smartphone screens.
Style
Horizontal, Cinematic, Moody, Retro
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Jet Black
Navy
Crimson
Background
Bedroom, Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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