Sotheby's
Sotheby's high-art editorial campaigns, cultural documentaries and fine art films
Featured Sotheby's projects
This week's top Sotheby's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sotheby's · Auction Pre Show with Kurt Anderson
Sotheby's presents an exclusive auction preview hosted by writer and author Kurt Andersen. This production offers a guided walkthrough of the house’s upcoming fall art sales in New York City, highlighting a selection of impressionist, modern, and contemporary masterworks. Captured through a clean, live-action technique, the video moves through the gallery spaces to showcase high-profile paintings and sculptures. The edit focuses on the exhibition environment, providing an intimate look at the inventory ahead of the primary auction events.
Sotheby's · Christo & Jeanne Claude Unwrapped
Sotheby's presents Christo & Jeanne-Claude Unwrapped, a documentary-style exploration into the creative legacy and private studio space of the celebrated artist duo. The piece features an introduction from Simon Shaw, Vice Chairman of Global Fine Arts, filmed on location outside the artists' historic studio at 48 Howard Street in SoHo, New York. The video utilises live-action technique to bridge the gap between contemporary commentary and historical archives. Through a clean visual narrative, the production captures the architectural character of the duo’s living quarters and provides a glimpse into the environment where their large-scale environmental installations were conceptualised. Production for this feature was handled by Toby Jacobs.
Sotheby's · Steve Aoki at the Junction of Physical and Digital Art
Sotheby’s explores the evolving dialogue between traditional media and digital innovation in this portrait of DJ and artist Steve Aoki. The project captures the intersection of physical and digital art, tracing the influence of NFT culture on contemporary creative practice. Produced by Toby Jacobs, the piece features Aoki in a gallery setting, discussing his approach to cultural boundaries and modern art. The film utilizes a clean, live-action technique to document the dialogue, set against a backdrop of abstract works within the gallery space.
Project Sotheby's · Creators & Collectors
Creators & Collectors is an editorial project for Sotheby’s that explores the intersection of high fashion and aesthetic curation. Photographed by Quentin De Briey and styled by fashion editor Tony Irvine, the series features model Lennon Sorrenti across a range of interior and outdoor settings, from rustic stone architectures to minimalist studio spaces. The imagery leans into a nostalgic, editorial atmosphere, characteristically defined by the use of chiaroscuro, grainy analogue film textures, and soft natural light. Supporting the visual narrative, hair stylist Rachel Lee and makeup artist Tina Hoffmann contribute to the understated, clean aesthetic of the portraits. The project utilizes a mix of monochrome palettes and warm, earthy tones to frame sculptural garments and intricate lace detailing against textured, organic backgrounds.
Project Sotheby's · The colours of Morocco
The Colours of Morocco project for Sotheby's presents a series of fashion-led images that investigate the interplay between structural form and vivid pigment. Photographer Viviane Sassen and fashion editor Alexandra Carl collaborate to bridge the gap between documentary portraiture and abstract composition, utilizing Morocco's architectural history and natural environment as a foundational canvas. Each frame incorporates Sassen’s signature mixed-media techniques, weaving translucent color overlays, painted gestures, and layered textures directly into the photographic surface. The execution leans into a graphic aesthetic, contrasting the raw materiality of stone, dye vats, and textiles with saturated color fields and sharp, geometric shadow play. This exploration of the tactile and the surreal captures a dialogue between organic textures and modern interventions.
Project Sotheby's · Sotheby's June 2025
Sotheby's June 2025 editorial campaign explores the intersection of high fashion and organic environments, utilizing a documentary-inspired visual approach. The series documents a model navigating lush tropical landscapes, volcanic coastlines, and residential exteriors, emphasizing the interplay between intricate garment textures and the raw elements of the natural world. Photographer Olivier Kervern employs a consistent analogue aesthetic across the project, leaning into grainy monochrome and warm tones. Fashion editor and stylist Tony Irvine complements this grounded approach with a selection of draped silhouettes and layered fabrics, while casting by Rachel Chandler, featuring model Sam Davis, reinforces the project's atmospheric, elemental focus.
Project Sotheby's · Modern Style Amid Tunisia’s Ancient ...
Sotheby's presents a sophisticated editorial series that explores the dialogue between contemporary fashion and antiquity. Shot by photographer Brett Lloyd on location in Tunisia, the project situates modern tailoring against the backdrop of historic amphitheaters, intricate mosaic floors, and traditional architectural workshops. The visual narrative channels a documentary mood, utilizing natural light and analogue film techniques to capture the intersection of refined textiles and raw, weathered stone. Fashion editor and stylist Tony Irvine curates a wardrobe of structured blazers, textured knits, and clean-lined separates that lean into an earthy, monochromatic palette. The production features models Erika Barletta and Fares Ben M'barka, with casting directed by Rachel Chandler and hair styling by Joe Burwin. The result is a series of compositions that emphasize tactile textures—from antique pottery and plaster sculptures to historic tilework—to create a contemplative aesthetic.
Sotheby's · A Life Less Ordinary Erik Madigan Heck
Sotheby's presents 'A Life Less Ordinary,' a cinematic film piece directed by Erik Madigan Heck. The production moves through a series of dreamlike vignettes, contrasting contemporary architectural forms with moody, fog-drenched natural landscapes. The project channels a distinct editorial sensibility, blending high-end fine art presentation with raw, painterly lighting. Through the use of live-action technique, the work explores the intersection of gallery-focused art photography and textured, evocative environments.
Sotheby's · The Arthur Ross Awards; Classicism, Humanism, and Grace
Sotheby's presents this documentary-style look at The Arthur Ross Awards, a project dedicated to the intersection of classicism, humanism, and design. Through a series of clean, atmospheric frames, the film explores the architectural language and urban integration inherent in the work honored by the awards. The production leans into drone footage to capture the scale of Central Park, grounding the narrative in the landscape of New York. With production by Toby Jacobs, the piece highlights the relationship between stone architecture and the natural environment.
Sotheby's · Virgil Abloh on his Creative Connection with Christo
Sotheby's presents a documentary short exploring the creative dialogue between Virgil Abloh and artist Christo. The film examines their shared artistic philosophies and the intersection of distinct creative heritages. Produced by Toby Jacobs, the piece utilizes a clean, live-action technique to bridge footage of Christo at work in his studio with interview segments featuring Virgil Abloh.
Sotheby's · Blue Diamond
This commercial campaign for Sotheby's highlights the Blue Diamond, a rare emerald-cut gemstone presented within a refined, moody aesthetic. The film focuses on the physical qualities of the piece, utilising dramatic lighting to emphasise the depth of the blue colour and the precision of its facets. Captured in a horizontal format, the production relies on slow camera movements and minimalist typography to detail the diamond's clarity and cut. The visual approach prioritises controlled reflections against a deep-toned background to maintain focus on the jewellery.
Project Sotheby's · Sotheby's May/June 2025 Cover
This cover portrait for the May/June 2025 issue of Sotheby's Magazine features filmmaker Yorgos Lanthimos. Photographed by Angelo Pennetta with creative direction by Magnus Berger, the editorial image captures the subject in an urban outdoor setting. The composition uses natural light to create sharp shadows against a stark white backdrop, emphasizing a clean, graphic aesthetic. The vertical format aligns with the publication's house style, positioning the subject centrally behind a prominent yellow fire hydrant. The imagery serves as the primary visual for the latest issue of the long-standing arts and culture media title.
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