Sotheby's
Blue Diamond
Brand
ProjectBlue Diamond
Date
Apr 2026
Description
This commercial campaign for Sotheby's focuses on the Blue Diamond, featuring an emerald-cut gemstone presented against a deep, moody background. Through deliberate camera movement and controlled lighting, the production highlights the clarity and faceted geometry of the stone. The film utilizes minimalist typographic overlays to communicate technical details regarding the diamond's cut and color. Production was led by Toby Jacobs.
Style
Horizontal, Commercial, Warm
Industries
Jewellery
Color
Sky Blue
Background
Gradient
Context
Advertising Campaign
Associated creatives
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