Sotheby's: Blue Diamond

Apr 2026

This commercial campaign for Sotheby's highlights the Blue Diamond, a rare emerald-cut gemstone presented within a refined, moody aesthetic. The film focuses on the physical qualities of the piece, utilising dramatic lighting to emphasise the depth of the blue colour and the precision of its facets. Captured in a horizontal format, the production relies on slow camera movements and minimalist typography to detail the diamond's clarity and cut. The visual approach prioritises controlled reflections against a deep-toned background to maintain focus on the jewellery.

Horizontal, Commercial, Warm

Gradient

Advertising Campaign