Situationist
Featured Situationist projects
This week's top Situationist projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Situationist · Situationist S/S 2026 Campaign
The Situationist S/S 2026 campaign represents a definitive masterclass in high-fashion editorial minimalism. Under the astute creative direction of Irakli Rusadze, the project leans into a restrained visual language that prioritizes sharp tailoring and structural silhouettes. Photographer and art director Davit Giorgadze orchestrates a series of portraits that oscillate between raw industrial environments and polished studio settings, utilizing a varied lighting palette of studio strobe, flash, and natural light to emphasize the materiality of the collection. The imagery captures a palpable sense of ease through the deliberate interplay of heavy leather garments against soft, textured backgrounds, while subtle grid patterns and vibrant knits add rhythmic visual interest. With hair and makeup artistry by Dushan Petrovich, the subjects possess an intentional, slicked-back aesthetic that mirrors the collection’s focus on clean lines and modern, sculptural accessories. Whether positioning talent amidst concrete motifs or against the sleek geometry of a metallic interior, the campaign feels both timely and timeless. By avoiding the noise of overt styling, the project allows the clothes to command the frame, channeling a sophisticated, global luxury fashion house vernacular. It is a cohesive, high-impact narrative that reinforces the label’s identity as a leader in refined, avant-garde design, grounded in an unwavering commitment to clarity, composition, and understated elegance.
Project Situationist · Situationist S/S 26 Lookbook
The Situationist Spring/Summer 2026 lookbook presents a precise study in contemporary tailoring and tactile materiality. Across a series of editorial portraits, the collection explores architectural silhouettes, from sharp, broad-shouldered leather jackets and double-breasted suiting to fluid, pleated evening wear. Creative director Irakli Rusadze and photographer Davit Giorgadze lean into a minimalist aesthetic, pairing garments with modernist furniture and serene, nature-adjacent backdrops. Fashion editor Dogi Nesanir employs a sophisticated palette that balances earth tones with flashes of scarlet red. Whether shot in soft natural light or crisp flash, the imagery highlights the interplay of textures, such as matte leather, deep wools, and lightweight silks. The lookbook, featuring models including Amanda Parker and Esteban Monbaliu, maintains a consistent, clean visual language that underscores the brand's focus on structured, sculptural garment construction.
Project Situationist · Situationist Fall 2025 Campaign
Situationist presents the Fall 2025 campaign, a series of editorial portraits that lean into clean, minimalist aesthetics. The project features model Mathilda Gvarliani captured in a studio setting, emphasizing the tactile quality of the collection's faux fur, leather, and wool garments. The campaign was helmed by photographer and art director Davit Giorgadze, who utilizes a crisp, monochrome palette to focus on the structure and drape of the pieces. Styling by Dogi Nesanir works with Kalle Eklund's sleek hair design and Yadim's minimalist makeup to maintain a consistent visual language across the vertical editorial frames.
Project Situationist · FW26 Campaign
Situationist presents its FW26 campaign, an editorial effort that leans into sharp composition and distinct textural contrast. Shot by photographer Davit Giorgadze, the campaign features Amelia Gray in a series of portraits defined by a clean, vertical visual language. Creative direction from Irakli Rusadze and styling by Dogi Nesanir ground the collection’s focus on structured accessories and patterned textiles. The production incorporates professional beauty work from hair stylist Claire Grech and makeup artist Karin Westerlund, with casting overseen by Piergiorgio Del Moro.
Project Situationist · Situationist High Summer 2026 Campaign
The Situationist High Summer 2026 campaign represents a masterclass in editorial minimalism, seamlessly blending the structured sophistication of luxury fashion with an evocative, sun-drenched atmosphere. Under the visionary creative direction of Irakli Rusadze and captured through the lens of photographer Davit Giorgadze, the campaign features the commanding presence of model Malgosia Bela to embody the brand's sharp, architectural aesthetic. The imagery masterfully leverages natural light to emphasize both the fluid tailoring of the collection and the stark, clean backgrounds that define the season’s visual narrative. With styling by Dogi Nesanir, the collection transitions effortlessly from the crisp, high-contrast interiors of minimalist studios to the vibrant, turquoise-tiled allure of a resort-inspired setting. Techniques such as studio strobe lighting and purposeful negative space reinforce the brand's commitment to contemporary silhouettes, while the recurring motif of slicked-back hair and bold red lips provides a cohesive, polished thread throughout the portraiture. By contrasting heavy leather culottes and animal-print accents against bright, open environments, the project creates a dialogue between rigid garment structure and the relaxed fluidity of summer living. This campaign successfully channels a confident, modern energy, positioning Situationist as a vanguard of refined, high-fashion storytelling through an impeccably curated visual language that remains both timeless and unapologetically bold.
Project Situationist · SITUATIONIST F/W 24 Lookbook
The Situationist Fall/Winter 2024 lookbook presents a rigorous study in tailoring and material contrast. Creative director Irakli Rusadze and photographer/art director Davit Giorgadze frame the collection through a blend of controlled studio environments and raw, expansive coastal landscapes. The imagery leans into tactile detailing, highlighting oversized silhouettes, structured leathers, and chunky knits that define the season’s aesthetic. Captured with a mix of direct flash and diffused natural light, the series employs an editorial lens to elevate classic menswear and womenswear archetypes. Supporting the visual narrative, hair stylist Dushan Petrovich and makeup artist Thierry Do Nascimento maintain a sharp, minimalist focus that keeps the emphasis on garment construction. The project features models Salome Potskhverashvili and Serge Rigvava, whose compositions frequently incorporate architectural and monumental elements to ground the collection's bold proportions.
Project Situationist · Situationist S/S 25 Lookbook
The Situationist S/S 25 lookbook presents a minimalist, high-contrast study of contemporary designer fashion. Captured against a sterile white seamless backdrop, the imagery leans into editorial sensibilities, prioritising the architectural tailoring and structural nuances of the collection. Creative direction by Irakli Rusadze and photography by Davit Giorgadze focus on clean lines and material texture, allowing the silhouettes—from oversized blazers to voluminous coats—to remain the focal point of the project. The series utilises soft, even lighting and a restricted background palette to enhance the depth of the garment construction. With hair and makeup styling provided by Dushan Petrovich, the project maintains an understated aesthetic across its diverse range of looks, which feature models Marisha Urushadze and Serge Rigvava. The work emphasises a clean, direct approach to fashion documentation, spotlighting intricate fabric details and form-fitting cuts through a series of vertical, editorial-style portraits.
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