Situationist

Sep 2024

The Situationist S/S 25 lookbook presents the collection through a series of minimalist, studio-based portraits. The imagery leans into a clean, editorial aesthetic, utilizing soft, natural light and neutral backgrounds to place focus entirely on the architectural tailoring and textile textures of the garments. Creative direction by Irakli Rusadze and photography by Davit Giorgadze, who also provided art direction, anchor the project in a disciplined, rhythmic visual style. The lookbook balances structured, monochromatic silhouettes with vibrant accents and patterned ensembles, featuring models Marisha Urushadze and Serge Rigvava. Hair and makeup styling by Dushan Petrovich further refine the collection's contemporary, understated mood.

Vertical, Clean, Editorial

Designer Fashion

White Seamless

Lookbook