Situationist: Situationist S/S 25 Lookbook

Sep 2024

The Situationist S/S 25 lookbook presents a minimalist, high-contrast study of contemporary designer fashion. Captured against a sterile white seamless backdrop, the imagery leans into editorial sensibilities, prioritising the architectural tailoring and structural nuances of the collection. Creative direction by Irakli Rusadze and photography by Davit Giorgadze focus on clean lines and material texture, allowing the silhouettes—from oversized blazers to voluminous coats—to remain the focal point of the project. The series utilises soft, even lighting and a restricted background palette to enhance the depth of the garment construction. With hair and makeup styling provided by Dushan Petrovich, the project maintains an understated aesthetic across its diverse range of looks, which feature models Marisha Urushadze and Serge Rigvava. The work emphasises a clean, direct approach to fashion documentation, spotlighting intricate fabric details and form-fitting cuts through a series of vertical, editorial-style portraits.

Vertical, Clean, Editorial

White Seamless

Lookbook